However, visiting their mailbox has the opposite effect. Why Direct Mail Advertising is an Effective Strategy People Love Receiving MailĬhecking emails fills most folks with anxiety. Direct mail advertising includes postcards, corporate swag, catalogs, or any other physical item a company wants to send prospects. This form of advertising is physically delivered straight to your prospect’s mailbox, cutting out the clutter we see in the digital space. What is Direct Mail Advertising?ĭirect mail advertising is a marketing strategy used to engage with your target audience offline. If you’re a brand interested in standing out, it’s time to get retro and reimagine an old-school marketing approach, direct mail advertising. However, online ad fatigue makes it easy for it to get lost in the chaos. Almost 75% of consumers report feeling overwhelmed by email overload, and nearly 40% use an ad-blocking tool.ĭigital marketing has its place. Send the best postcard by following the above postcard ideas.In today’s digital world, your customers are inundated with online ads and email marketing campaigns. We love postcards thanks to their unique benefits and versatility. Tie in this vital message with an attention-grabbing headline that is true to the intent of the postcard. Therefore, narrow your focus on one key message to not overwhelm the client. Postcards don’t have a lot of surface area. Treat your customers as people, not numbers. Identify all possible points of personalization and use what you know about the customer, such as demographics and past purchasing history. Therefore, try to personalize your communications as much as possible. Some 84% of customers say being treated like a person instead of a number is very important to winning their business. It’ll keep your business on their mind and give them the nudge they need to act. Therefore, make it part of your strategy to send several postcards to the same person over time. Sometimes marketers make the mistake of contacting a prospect once and then leaving it at that.īut clients often need multiple points of contact before the conversion. There’s not much room on a postcard, and you don’t want to oversaturate it. Make sure to include short but impactful quotes. Whatever the reason, providing testimonials boosts sales. Perhaps this is because 88% of consumers trust user reviews as much as recommendations from someone they know. Testimonials are powerful because they can increase overall conversions by 34%. Provide testimonialsĬenter your postcard design around a couple of happy customers and their testimonials. Or perhaps visit our website by following this QR code to receive 50% off your next purchase. For example, fill out this short questionnaire to receive a $10 gift card. Whatever you decide, ensure the action you’re requesting is easy and will yield high rewards. Put yourself in your customers’ shoes and brainstorm what message would compel you to act. Include a compelling Call to Action (CTA) Of course, adhere to your branding guide so the final design still looks like your company and produces the image you want to share. The design significantly influences how long a piece stays in a home. With bright colors and attention-grabbing images, your postcard will speak for itself.īe bold in your design choices. These designs that deviate from the norm will stand out from the crowd and make the recipient take a second look. Try switching it up with a larger postcard format with dimensions of 5.5” by 8.5” or change the orientation by sending a vertical postcard. Switch up the normĪlthough standard postcards are 4.25” by 5.5”, usually in a horizontal position, not all postcards are designed this way. Take advantage of this marketing method with seven postcard direct mail ideas we love! 1. According to the Data & Marketing Association, postcards get a response rate of up to 4.25%, one of the highest in direct mail marketing. Postcards are a practical, versatile medium to send in your direct mail campaign.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |